Ad Blocking Basics

What is Ad Blocking?

Ad blocking is a technology that prevents advertisements from being displayed on web pages. It can:

  • Improve browsing experience
  • Speed up page loading
  • Reduce data usage
  • Protect privacy and security

How Do Ad Blockers Work?

Filter Rules

Ad blockers use filter rules to identify and block advertising content:

  • URL filtering
  • Element hiding
  • Script blocking
  • Request blocking

Common Types of Ads

  • Banner ads
  • Pop-up ads
  • Video ads
  • Native ads
  • Trackers

Benefits of Ad Blocking

Performance Improvements

  • Faster page loading
  • Reduced memory usage
  • Lower CPU utilization
  • Less bandwidth consumption

Security Enhancements

  • Reduced malvertising risks
  • Enhanced privacy protection
  • Prevention of cross-site tracking
  • Blocked data collection